Lead Quality Scoring: B2C Lead Generation
Automotive industry
Recognizing profitable clients
Their online planning system generates multiple service appointments week, but of course they'd would like to grow! The big question mark was which online acquisition channel actually was most profitable? They knew that a lot of leads came via their organic search visitors, but were these leads also the ones that brought in the revenue?
Any surprises?
After only 90 days of using LeadLeaves, we could already look at some interesting data. Yes, their organic search traffic lead to the most scheduled appointments and a big part of their online revenue. However, they also found out that clients acquired via social media had a way bigger average revenue per client!
New insights, new ideas!
"New insights lead to new decisions and actions. As we are still working on our search engine marketing, we're also figuring out how to use social media to generate more local traffic to their website."
Recognizing profitable clients
Their online planning system generates multiple service appointments week, but of course they'd would like to grow! The big question mark was which online acquisition channel actually was most profitable? They knew that a lot of leads came via their organic search visitors, but were these leads also the ones that brought in the revenue?
Any Surprises?
After only 90 days of using LeadLeaves, we could already look at some interesting data. Yes, their organic search traffic lead to the most scheduled appointments and a big part of their online revenue. However, they also found out that clients acquired via social media had a way bigger average revenue per client!
New insights, new ideas!
"New insights lead to new decisions and actions. As we are still working on our search engine marketing, we're also figuring out how to use social media to generate more local traffic to their website."